بررسی مقایسوی نمایندگی تجاری و فرانچایز (در پرتو قانون نمایندگی تجارتی)

Abstract

Business Agency is one of the most significant topics in commercial law and plays a vital role in the development of business relations, products and commercial goods around the world; This means that the businessman can use his business agency to offer and export his products all over the world and provide his representative the authority to distribute, sell and trade under his business name. Franchising is a method and a marketing tool for companies through which they can expand their market share quickly and at a lower cost; According to the franchise agreement, the franchisee, in addition to the right to sell the products, can also produce and import the products according to the pre-determined criteria of the franchisor. Today, the world's largest trading companies offer their products to the franchise all over the world. According to the Afghan legislative documents, Business Agency, is only a conventional and well known term in the Afghan business community while Franchise on the other hand is much unknown.