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Abstract

This study, entitled "The Impact of PESTLE on the Growth of Small and Medium Enterprises in Helmand Province," was conducted to evaluate the influence of external factors—political, economic, social, technological, legal, and environmental—on the growth of SMEs in Lashkargah city. Data were collected from 60 enterprises selected through the Convenience Sampling Method, using a questionnaire designed with standard growth indicators such as revenue increase, investment, and employment level. The collected data were analyzed using SPSS through descriptive statistics, correlation, and regression techniques. The findings indicate that all the mentioned factors have a positive and significant effect on enterprise growth, with technological and social factors showing the highest importance. The study concludes that PESTLE factors provide fundamental guidelines for the growth and sustainability of SMEs.

Keywords

Political Economic Social Environmental Factors Growth Impact

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Copyright (c) 2025 Journal of Social Sciences - Kabul University

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Kakar, M. N., Nazari, A. M., Amini, M., Karimi, A., & Omari, H. O. (2025). The impact of PESTLE on the Performance of (SMEs) in Helmand province . Journal of Social Sciences - Kabul University, 8(2), 225–246. https://doi.org/10.62810/jss.v8i2.350
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