Main Article Content
Abstract
In the digital age, disseminating published research has become crucial for maximizing scholarly impact. This study explores strategies for promoting academic work across traditional and emerging platforms. The research objectives include identifying effective dissemination methods, assessing the impact of open science initiatives, evaluating alternative impact measures, and providing recommendations for researchers. This study synthesizes insights from various academic fields and recent publications using a systematic literature review design. Findings reveal that successful research promotion involves a multidimensional approach, combining traditional methods like conference presentations with digital strategies such as social media engagement and open-access publishing. The study highlights the growing importance of altmetrics in capturing broader societal impact and emphasizes the need for researchers to develop digital literacy and public engagement skills. This study offers valuable insights for researchers, institutions, and policymakers seeking to boost the visibility and impact of their scholarly works.
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References
- Adams, J. (2013). The fourth age of research. Nature, 497(7451), 557–560. https://doi.org/10.1038/497557a
- Allen, C., & Mehler, D. M. A. (2019). Open science challenges, benefits, and tips in early career and beyond. PLoS Biology, 17(5), e3000246. https://doi.org/10.1371/journal.pbio.3000246
- Beel, J., Gipp, B., & Eilde, E. (2010). Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar & Co. Journal of Scholarly Publishing, 41(2), 176–190. https://doi.org/10.1353/scp.0.0082
- Bik, H., & Goldstein, M. (2015). Strategically Using Social Media. Success Strategies From Women in STEM: A Portable Mentor, 255.
- Björk, B. C. (2017). Gold, green, and black open access. Learned Publishing, 30(2), 173–175. https://doi.org/10.1002/leap.1096
- Cook, T., Boote, J., Buckley, N., Vougioukalou, S., & Wright, M. (2017). Accessing participatory research impact and legacy: developing the evidence base for participatory approaches in health research. Educational Action Research, 25(4), 473–488. https://doi.org/10.1080/09650792.2017.1326964
- Cope, B., & Kalantzis, M. (2014). Changing knowledge ecologies and the transformation of the scholarly journal. In The Future of the Academic Journal: Second Edition (pp. 9–83). Elsevier. https://doi.org/10.1533/9781780634647.9
- Costas, R., Zahedi, Z., & Wouters, P. (2015). Do “altmetrics” correlate with citations? Extensive comparison of altmetric indicators with citations from a multidisciplinary perspective. Journal of the Association for Information Science and Technology, 66(10), 2003–2019. https://doi.org/10.1002/asi.23309
- Côté, I. M., & Darling, E. S. (2018). Scientists on Twitter: Preaching to the choir or singing from the rooftops? Facets, 3(1), 682–694. https://doi.org/10.1139/facets-2018-0002
- DORA. (2022). Read the declaration. https://sfdora.org/read/
- Eysenbach, G. (2012). Erratum: Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact (Journal of Medical Internet Research (2011) 13:4 (e123)). Journal of Medical Internet Research, 14(1), e7. https://doi.org/10.2196/jmir.2041
- Fayard, A.-L., & Metiu, A. (2014). The Role of Writing in Distributed Collaboration. Organization Science, 25(5), 1391–1413. https://doi.org/10.1287/orsc.2013.0893
- HAAK, L. L., FENNER, M., PAGLIONE, L., PENTZ, E., & RATNER, H. (2012). ORCID: a system to uniquely identify researchers. Learned Publishing, 25(4), 259–264. https://doi.org/10.1087/20120404
- Hemphill, L., Hedstrom, M. L., & Leonard, S. H. (2021). Saving social media data: Understanding data management practices among social media researchers and their implications for archives. Journal of the Association for Information Science and Technology, 72(1), 97–109. https://doi.org/10.1002/asi.24368
- Hendricks, G., Tkaczyk, D., Lin, J., & Feeney, P. (2020). Crossref: The sustainable source of community-owned scholarly metadata. Quantitative Science Studies, 1(1), 414–427. https://doi.org/10.1162/qss_a_00022
- Jamali, H. R., & Nikzad, M. (2011). Article title type and its relation with the number of downloads and citations. Scientometrics, 88(2), 653–661. https://doi.org/10.1007/s11192-011-0412-z
- Jensen, E., & Buckley, N. (2014a). Why people attend science festivals: Interests, motivations and self-reported benefits of public engagement with research. Public Understanding of Science, 23(5), 557–573. https://doi.org/10.1177/0963662512458624
- Jensen, E., & Buckley, N. (2014b). Why people attend science festivals: Interests, motivations and self-reported benefits of public engagement with research. Public Understanding of Science, 23(5), 557–573. https://doi.org/10.1177/0963662512458624
- Leahey, E., Beckman, C. M., & Stanko, T. L. (2017a). Prominent but Less Productive: The Impact of Interdisciplinarity on Scientists’ Research. In Administrative Science Quarterly (Vol. 62, Issue 1, pp. 105–139). https://doi.org/10.1177/0001839216665364
- Leahey, E., Beckman, C. M., & Stanko, T. L. (2017b). Prominent but Less Productive: The Impact of Interdisciplinarity on Scientists’ Research. In Administrative Science Quarterly (Vol. 62, Issue 1, pp. 105–139). https://doi.org/10.1177/0001839216665364
- Leahey, E., Beckman, C. M., & Stanko, T. L. (2017c). Prominent but Less Productive: The Impact of Interdisciplinarity on Scientists’ Research. In Administrative Science Quarterly (Vol. 62, Issue 1, pp. 105–139). https://doi.org/10.1177/0001839216665364
- Marsh, R. M. (2015). The role of institutional repositories in developing the communication of scholarly research. OCLC Systems and Services, 31(4), 163–195. https://doi.org/10.1108/OCLC-04-2014-0022
- Martín-Martín, A., Orduna-Malea, E., Thelwall, M., & Delgado López-Cózar, E. (2018a). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of Informetrics, 12(4), 1160–1177. https://doi.org/10.1016/j.joi.2018.09.002
- Martín-Martín, A., Orduna-Malea, E., Thelwall, M., & Delgado López-Cózar, E. (2018b). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. In Journal of Informetrics (Vol. 12, Issue 4, pp. 1160–1177). https://doi.org/10.1016/j.joi.2018.09.002
- McKiernan, E. C. (2017). Imagining the “open” university: Sharing scholarship to improve research and education. PLoS Biology, 15(10), e1002614. https://doi.org/10.1371/journal.pbio.1002614
- Noori, A. (2024). Publishing Scholarly Articles: From Manuscript to Publication. Journal of Social Sciences-Kabul University, 7(1), 240-273. https://jss.edu.af/jss/article/view/19
- Ortega, J. L. (2015). How is an academic social site populated? A demographic study of Google Scholar Citations population. Scientometrics, 104(1), 1–18. https://doi.org/10.1007/s11192-015-1593-7
- Ortega, J. L., & Aguillo, I. F. (2014). Microsoft academic search and Google Scholar citations: Comparative analysis of author profiles. Journal of the Association for Information Science and Technology, 65(6), 1149–1156. https://doi.org/10.1002/asi.23036
- Paltridge, B. (2020). Writing for Academic Journals in the Digital Era. In RELC Journal (Vol. 51, Issue 1, pp. 147–157). https://doi.org/10.1177/0033688219890359
- Penfield, T., Baker, M. J., Scoble, R., & Wykes, M. C. (2014). Assessment, evaluations, and definitions of research impact: A review. Research Evaluation, 23(1), 21–32. https://doi.org/10.1093/reseval/rvt021
- Peters, H. P., Brossard, D., De Cheveigné, S., Dunwoody, S., Kallfass, M., Miller, S., & Tsuchida, S. (2008a). Science communication: Interactions with the mass media. Science, 321(5886), 204–205. https://doi.org/10.1126/science.1157780
- Peters, H. P., Brossard, D., De Cheveigné, S., Dunwoody, S., Kallfass, M., Miller, S., & Tsuchida, S. (2008b). Science communication: Interactions with the mass media. Science, 321(5886), 204–205. https://doi.org/10.1126/science.1157780
- Peters, H. P., Heinrichs, H., Jung, A., Kallfass, M., & Petersen, I. (2008). Medialization of science as a prerequisite of its legitimization and political relevance. In Communicating Science in Social Contexts: New Models, New Practices (pp. 71–92). Springer Netherlands. https://doi.org/10.1007/978-1-4020-8598-7_5
- Piwowar, H. A., & Vision, T. J. (2013). Data reuse and the open data citation advantage. PeerJ, 2013(1), e175. https://doi.org/10.7717/peerj.175
- Piwowar, H., Priem, J., Larivière, V., Alperin, J. P., Matthias, L., Norlander, B., Farley, A., West, J., & Haustein, S. (2020). the State of Oa: a Large-Scale Analysis of the Prevalence and Impact of Open Access Articles. Scholarly Research and Information, 2(4), 228–247. https://doi.org/10.24108/2658-3143-2019-2-4-228-247
- Poster, poster, on the wall; were you even there at all?’. In A Mixed Method Research into the Efficacy and Perceptions of Conference Poster Presentations. (n.d.).
- Ross-Hellauer, T. (2017). What is open peer review? A systematic review. F1000Research, 6, 588. https://doi.org/10.12688/f1000research.11369.2
- Rowe, N. (2019). Poster, poster, on the wall; were you even there at all?’ - a mixed method research into the efficacy and perceptions of conference poster presentations [University of Lapland]. https://lauda.ulapland.fi/handle/10024/63741
- Spicer, S. (2014). Exploring Video Abstracts in Science Journals: An Overview and Case Study. Journal of Librarianship and Scholarly Communication, 2(2). https://doi.org/10.7710/2162-3309.1110
- Sugimoto, C. R., Work, S., Larivière, V., & Haustein, S. (2017). Scholarly use of social media and altmetrics: A review of the literature. Journal of the Association for Information Science and Technology, 68(9), 2037–2062. https://doi.org/10.1002/asi.23833
- Sumner, P., Vivian-Griffiths, S., Boivin, J., Williams, A., Venetis, C. A., Davies, A., Ogden, J., Whelan, L., Hughes, B., Dalton, B., Boy, F., & Chambers, C. D. (2014). The association between exaggeration in health-related science news and academic press releases: Retrospective observational study. BMJ (Online), 349(dec09 7), g7015–g7015. https://doi.org/10.1136/bmj.g7015
- Terras, M. (2015). Opening Access to Collections: The making and using open digitized cultural content. Online Information Review, 39(5), 733–752. https://doi.org/10.1108/OIR-06-2015-0193
- Werbińska, D. (2016). Academic Publishing: Issues and Challenges in the Construction of Knowledge. In System (Vol. 56). https://doi.org/10.1016/j.system.2015.12.008
- Wilkinson, C. (2019). Evidencing impact: a case study of UK academic perspectives on evidencing research impact. Studies in Higher Education, 44(1), 72–85. https://doi.org/10.1080/03075079.2017.1339028
- Wilkinson, M. D., Dumontier, M., Jan Aalbersberg, I., Appleton, G., Axton, M., Baak, A., Blomberg, N., Boiten, J. W., da Silva Santos, L. B., Bourne, P. E., Bouwman, J., Brookes, A. J., Clark, T., Crosas, M., Dillo, I., Dumon, O., Edmunds, S., Evelo, C. T., Finkers, R., … Mons, B. (2019). Erratum: Addendum: The FAIR Guiding Principles for Scientific Data Management and Stewardship (Scientific data (2016) 3 (160018)). Scientific Data, 6(1), 6. https://doi.org/10.1038/s41597-019-0009-6
References
Adams, J. (2013). The fourth age of research. Nature, 497(7451), 557–560. https://doi.org/10.1038/497557a
Allen, C., & Mehler, D. M. A. (2019). Open science challenges, benefits, and tips in early career and beyond. PLoS Biology, 17(5), e3000246. https://doi.org/10.1371/journal.pbio.3000246
Beel, J., Gipp, B., & Eilde, E. (2010). Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar & Co. Journal of Scholarly Publishing, 41(2), 176–190. https://doi.org/10.1353/scp.0.0082
Bik, H., & Goldstein, M. (2015). Strategically Using Social Media. Success Strategies From Women in STEM: A Portable Mentor, 255.
Björk, B. C. (2017). Gold, green, and black open access. Learned Publishing, 30(2), 173–175. https://doi.org/10.1002/leap.1096
Cook, T., Boote, J., Buckley, N., Vougioukalou, S., & Wright, M. (2017). Accessing participatory research impact and legacy: developing the evidence base for participatory approaches in health research. Educational Action Research, 25(4), 473–488. https://doi.org/10.1080/09650792.2017.1326964
Cope, B., & Kalantzis, M. (2014). Changing knowledge ecologies and the transformation of the scholarly journal. In The Future of the Academic Journal: Second Edition (pp. 9–83). Elsevier. https://doi.org/10.1533/9781780634647.9
Costas, R., Zahedi, Z., & Wouters, P. (2015). Do “altmetrics” correlate with citations? Extensive comparison of altmetric indicators with citations from a multidisciplinary perspective. Journal of the Association for Information Science and Technology, 66(10), 2003–2019. https://doi.org/10.1002/asi.23309
Côté, I. M., & Darling, E. S. (2018). Scientists on Twitter: Preaching to the choir or singing from the rooftops? Facets, 3(1), 682–694. https://doi.org/10.1139/facets-2018-0002
DORA. (2022). Read the declaration. https://sfdora.org/read/
Eysenbach, G. (2012). Erratum: Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact (Journal of Medical Internet Research (2011) 13:4 (e123)). Journal of Medical Internet Research, 14(1), e7. https://doi.org/10.2196/jmir.2041
Fayard, A.-L., & Metiu, A. (2014). The Role of Writing in Distributed Collaboration. Organization Science, 25(5), 1391–1413. https://doi.org/10.1287/orsc.2013.0893
HAAK, L. L., FENNER, M., PAGLIONE, L., PENTZ, E., & RATNER, H. (2012). ORCID: a system to uniquely identify researchers. Learned Publishing, 25(4), 259–264. https://doi.org/10.1087/20120404
Hemphill, L., Hedstrom, M. L., & Leonard, S. H. (2021). Saving social media data: Understanding data management practices among social media researchers and their implications for archives. Journal of the Association for Information Science and Technology, 72(1), 97–109. https://doi.org/10.1002/asi.24368
Hendricks, G., Tkaczyk, D., Lin, J., & Feeney, P. (2020). Crossref: The sustainable source of community-owned scholarly metadata. Quantitative Science Studies, 1(1), 414–427. https://doi.org/10.1162/qss_a_00022
Jamali, H. R., & Nikzad, M. (2011). Article title type and its relation with the number of downloads and citations. Scientometrics, 88(2), 653–661. https://doi.org/10.1007/s11192-011-0412-z
Jensen, E., & Buckley, N. (2014a). Why people attend science festivals: Interests, motivations and self-reported benefits of public engagement with research. Public Understanding of Science, 23(5), 557–573. https://doi.org/10.1177/0963662512458624
Jensen, E., & Buckley, N. (2014b). Why people attend science festivals: Interests, motivations and self-reported benefits of public engagement with research. Public Understanding of Science, 23(5), 557–573. https://doi.org/10.1177/0963662512458624
Leahey, E., Beckman, C. M., & Stanko, T. L. (2017a). Prominent but Less Productive: The Impact of Interdisciplinarity on Scientists’ Research. In Administrative Science Quarterly (Vol. 62, Issue 1, pp. 105–139). https://doi.org/10.1177/0001839216665364
Leahey, E., Beckman, C. M., & Stanko, T. L. (2017b). Prominent but Less Productive: The Impact of Interdisciplinarity on Scientists’ Research. In Administrative Science Quarterly (Vol. 62, Issue 1, pp. 105–139). https://doi.org/10.1177/0001839216665364
Leahey, E., Beckman, C. M., & Stanko, T. L. (2017c). Prominent but Less Productive: The Impact of Interdisciplinarity on Scientists’ Research. In Administrative Science Quarterly (Vol. 62, Issue 1, pp. 105–139). https://doi.org/10.1177/0001839216665364
Marsh, R. M. (2015). The role of institutional repositories in developing the communication of scholarly research. OCLC Systems and Services, 31(4), 163–195. https://doi.org/10.1108/OCLC-04-2014-0022
Martín-Martín, A., Orduna-Malea, E., Thelwall, M., & Delgado López-Cózar, E. (2018a). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of Informetrics, 12(4), 1160–1177. https://doi.org/10.1016/j.joi.2018.09.002
Martín-Martín, A., Orduna-Malea, E., Thelwall, M., & Delgado López-Cózar, E. (2018b). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. In Journal of Informetrics (Vol. 12, Issue 4, pp. 1160–1177). https://doi.org/10.1016/j.joi.2018.09.002
McKiernan, E. C. (2017). Imagining the “open” university: Sharing scholarship to improve research and education. PLoS Biology, 15(10), e1002614. https://doi.org/10.1371/journal.pbio.1002614
Noori, A. (2024). Publishing Scholarly Articles: From Manuscript to Publication. Journal of Social Sciences-Kabul University, 7(1), 240-273. https://jss.edu.af/jss/article/view/19
Ortega, J. L. (2015). How is an academic social site populated? A demographic study of Google Scholar Citations population. Scientometrics, 104(1), 1–18. https://doi.org/10.1007/s11192-015-1593-7
Ortega, J. L., & Aguillo, I. F. (2014). Microsoft academic search and Google Scholar citations: Comparative analysis of author profiles. Journal of the Association for Information Science and Technology, 65(6), 1149–1156. https://doi.org/10.1002/asi.23036
Paltridge, B. (2020). Writing for Academic Journals in the Digital Era. In RELC Journal (Vol. 51, Issue 1, pp. 147–157). https://doi.org/10.1177/0033688219890359
Penfield, T., Baker, M. J., Scoble, R., & Wykes, M. C. (2014). Assessment, evaluations, and definitions of research impact: A review. Research Evaluation, 23(1), 21–32. https://doi.org/10.1093/reseval/rvt021
Peters, H. P., Brossard, D., De Cheveigné, S., Dunwoody, S., Kallfass, M., Miller, S., & Tsuchida, S. (2008a). Science communication: Interactions with the mass media. Science, 321(5886), 204–205. https://doi.org/10.1126/science.1157780
Peters, H. P., Brossard, D., De Cheveigné, S., Dunwoody, S., Kallfass, M., Miller, S., & Tsuchida, S. (2008b). Science communication: Interactions with the mass media. Science, 321(5886), 204–205. https://doi.org/10.1126/science.1157780
Peters, H. P., Heinrichs, H., Jung, A., Kallfass, M., & Petersen, I. (2008). Medialization of science as a prerequisite of its legitimization and political relevance. In Communicating Science in Social Contexts: New Models, New Practices (pp. 71–92). Springer Netherlands. https://doi.org/10.1007/978-1-4020-8598-7_5
Piwowar, H. A., & Vision, T. J. (2013). Data reuse and the open data citation advantage. PeerJ, 2013(1), e175. https://doi.org/10.7717/peerj.175
Piwowar, H., Priem, J., Larivière, V., Alperin, J. P., Matthias, L., Norlander, B., Farley, A., West, J., & Haustein, S. (2020). the State of Oa: a Large-Scale Analysis of the Prevalence and Impact of Open Access Articles. Scholarly Research and Information, 2(4), 228–247. https://doi.org/10.24108/2658-3143-2019-2-4-228-247
Poster, poster, on the wall; were you even there at all?’. In A Mixed Method Research into the Efficacy and Perceptions of Conference Poster Presentations. (n.d.).
Ross-Hellauer, T. (2017). What is open peer review? A systematic review. F1000Research, 6, 588. https://doi.org/10.12688/f1000research.11369.2
Rowe, N. (2019). Poster, poster, on the wall; were you even there at all?’ - a mixed method research into the efficacy and perceptions of conference poster presentations [University of Lapland]. https://lauda.ulapland.fi/handle/10024/63741
Spicer, S. (2014). Exploring Video Abstracts in Science Journals: An Overview and Case Study. Journal of Librarianship and Scholarly Communication, 2(2). https://doi.org/10.7710/2162-3309.1110
Sugimoto, C. R., Work, S., Larivière, V., & Haustein, S. (2017). Scholarly use of social media and altmetrics: A review of the literature. Journal of the Association for Information Science and Technology, 68(9), 2037–2062. https://doi.org/10.1002/asi.23833
Sumner, P., Vivian-Griffiths, S., Boivin, J., Williams, A., Venetis, C. A., Davies, A., Ogden, J., Whelan, L., Hughes, B., Dalton, B., Boy, F., & Chambers, C. D. (2014). The association between exaggeration in health-related science news and academic press releases: Retrospective observational study. BMJ (Online), 349(dec09 7), g7015–g7015. https://doi.org/10.1136/bmj.g7015
Terras, M. (2015). Opening Access to Collections: The making and using open digitized cultural content. Online Information Review, 39(5), 733–752. https://doi.org/10.1108/OIR-06-2015-0193
Werbińska, D. (2016). Academic Publishing: Issues and Challenges in the Construction of Knowledge. In System (Vol. 56). https://doi.org/10.1016/j.system.2015.12.008
Wilkinson, C. (2019). Evidencing impact: a case study of UK academic perspectives on evidencing research impact. Studies in Higher Education, 44(1), 72–85. https://doi.org/10.1080/03075079.2017.1339028
Wilkinson, M. D., Dumontier, M., Jan Aalbersberg, I., Appleton, G., Axton, M., Baak, A., Blomberg, N., Boiten, J. W., da Silva Santos, L. B., Bourne, P. E., Bouwman, J., Brookes, A. J., Clark, T., Crosas, M., Dillo, I., Dumon, O., Edmunds, S., Evelo, C. T., Finkers, R., … Mons, B. (2019). Erratum: Addendum: The FAIR Guiding Principles for Scientific Data Management and Stewardship (Scientific data (2016) 3 (160018)). Scientific Data, 6(1), 6. https://doi.org/10.1038/s41597-019-0009-6