تأملی بر چگونگی ایجاد خلاقیت و نوآوری و نقش آن در اثربخشی روند فعالیت‌های سازمانی

Abstract

Creativity refers to the application of mental abilities to generate new ideas or concepts, whereas innovation involves transforming these creative ideas into practical actions and outcomes. Innovation is a process through which entrepreneurs convert opportunities into marketable solutions. This study aims to explore methods of fostering creativity and innovation and their impact on enhancing the effectiveness of organizational activities. The research is a library-based study, gathering information from books, articles, scientific journals, and other credible sources, analyzed using a descriptive-analytical approach. The findings indicate that in today’s rapidly evolving and productive environment, creativity and innovation are essential principles within organizations. They serve as fundamental prerequisites for improving efficiency, accelerating progress, ensuring organizational survival, and fostering societal development. Understanding and applying techniques for creativity and innovation are crucial for managers and organizations seeking sustainable growth and success.